Accessibility & Universal Design (To be graded)


The Law of Similarity in Amazon's product cards ensure users can quickly identify related products. Consistency in design reduces confusion and improves decision making. For instance, grouping items like laptops with similar styles and layouts allows users to make comparisons effortlessly. 

In Spotify, the uniform in playlist tiles helps users understand the purpose of each element without reading additional labels. This fosters familiarity and speeds up navigation, as users immediately know what to expect from a tile. 

By leveraging the Law of Similarity, designers can create experinces that feel organised and intuitive. Users don't need to consciously analyse each element, they instinctively recognise groupings, which enhances overall satisfaction and usability. 

Using the ecomarce platforms like Amazon, product cards, such as images, titles, prices, buttons, are all visually similar within a category. This similarity group related products together, making the browsing experience intuitive. 

Or on Spotify, playlist are displayed with uniform tile designs, such as cover art and text. Users quickly associate similar tiles with a collection of songs. 


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